Grand & Toy

Private Label Brand Guidelines

About This Work

As one of my responsibilities as a Brand Manager of Grand & Toy, I am heavily involved with creative direction and approvals for Grand & Toy’s Private Label packaging.

Working with multiple vendors from the U.S and overseas to create and produce our packaging, I created a Private Label Brand Guidelines PDF for quick reference support when creative direction is required.

Having this available to our vendors as a toolkit really helped with cost savings and increased efficiency for both parties in regards to creative and approval process.