Sugar Coated by Nancy

Brand Identity

About This Work

Worked closely with Nancy, a small business owner to create a brand identity that will help kick-start her cake/baked goods decorating business.

Created a fun logo from concept to execution that not only describes her business but also her bubbly personality. Helped designed icons and other supporting materials such as a business card, pricing/service menu, and packaging that reflected the brand and voice.

Fun, Sweet, and Simple was the goal and I think I nailed it with the colours, icons, and overall clean design!